SEO Transformation
From 6 keywords in the top 10 to 208
Nine months of consistent SEO execution. Total ranking keywords up 279%, top three positions up from 5 to 79, and nothing left stranded past position 51.
For Home Service Business Owners in Melbourne
Leads that ring you and nobody else
We build the website, local search presence and tracked campaigns that turn Melbourne homeowners into high-value booked jobs - then hand you the keys to every asset.
- Direct-to-phone leads
- Full asset ownership
- Melbourne local search specialists
- Transparent reporting
Live call tracking
- 2 min ago
Ducted heating repair
Brunswick · Google - map pack
- 18 min ago
Split system install
Glen Waverley · Google Ads - high intent
- 41 min ago
Emergency hot water
Werribee · Organic - suburb page
- 1 hr ago
Refrigeration service
Kew · Local Services Ads
Leads shared with rivalsZero
Built for trade businesses across Melbourne
Some of our previous work, straight from the dashboards
Not mocked up and not rounded off. These are screenshots from real client accounts, showing what the work actually moved.
Local Map RankingsAverage map rank from 6.20 to 1.81
Two heatmap scans six weeks apart on the same keyword. High-visibility coverage across the grid went from 2% to 96% - the difference between being found and being invisible.
Website RebuildA plumbing site rebuilt around the call
Before, a stock template with the enquiry buried below the fold. After, the offer leads, a quote form sits beside it, and reviews are pulled up to where they change the decision.
Organic GrowthAn HVAC client from a standing start
1.9K ranking keywords, 800 backlinks and 145 referring domains. The traffic line turns upward the month the SEO work began and has not flattened since.
Google Business ProfileProfile calls up 225% year on year
Calls made directly from the Business Profile after GBP optimisation, measured against the same month a year earlier. Still ahead the following month.
Website RebuildA builder's site that finally looks the part
Before, a wall of text and a phone number. After, a hero that says exactly what the business does, one clear call to action, and navigation built around the services people actually search for.
Google Business Profile30 profile calls in two months
A plumbing client's Business Profile across November and December, up 42.9% on the same period the year before. Every one of them rang their phone directly.
Google Business Profile193 profile views, and where they came from
Up 12.9% year on year, with the platform breakdown showing well over half of all discovery happening on a mobile screen. That is what the site is built for.
Local Services Ads62 charged leads in one period
42 by phone and 20 by message, with spend attributed against every single one. No estimates, no shared credit - the actual numbers from the client's own account.
- 100%Exclusive leads, never resold
- 50-100Keyword-rich pages per build
- 8Stages from onboarding to launch
- 24/7Call tracking and attribution
What we build
Everything that turns a Melbourne search into a booked job
Each piece works on its own. Together they compound - and every one of them belongs to you.
We Keep It Simple
Three steps. No jargon. No mucking around.
You have a business to run. Our job is to make this the easiest thing on your plate.
- Step 01
Talk With Us
Quick call to see what's holding you back
- Step 02
We Build
Our team handles everything while you run your business
- Step 03
You Grow
More calls, more jobs, less stress
How We Work
The Machine - the process behind every build
Eight stages, in order, from onboarding to the moment you press go. Nothing launches without your approval.
01 · Prerequisites
Onboarding & Media Assets
We learn the business properly and capture the media that makes it look like the best operator in the suburb.
- Onboarding form covering services, service area and target work
- Professional media shoot - team, vans, job sites and finished work
- Brand, licensing and compliance details collected once
02 · Strategy
On-Page SEO Strategy
The architecture is planned before a single page is designed, so the site is built to rank from day one.
- Keyword research across service, suburb and financing intent
- Sitemap and URL structuring mapped to how people search
- 40-50K words of draft content planned across the site
- 50-100 keyword-rich service, location and financing pages
- SEO preservation so existing rankings survive the move
03 · Content Development Team
Content Development
A project manager and dedicated writers turn the strategy into content that reads like someone who has done the work.
- Project manager owns the schedule and the brief
- Dedicated content writers produce every page
- Editing and approval pass before anything reaches design
04 · Creative Design Team
Creative & Design
UI/UX and graphic designers shape the content into pages built to convert on a phone screen.
- UI/UX designers structure every page around the call to action
- Graphic designers produce the visual system and assets
- Final design signed off before development begins
05 · Development Team
Development
The development team builds every custom page - fast, accessible and ready to scale as you add services.
- Custom build, no page-builder bloat
- Speed, accessibility and mobile performance engineered in
- Tracking, forms and call handling wired end to end
06 · Ongoing - Technical
Ongoing Technical SEO
Launch is the start. The technical foundation is monitored and improved every month.
- Indexing management and coverage monitoring
- Page speed and Core Web Vitals maintenance
- Analytics tracking and conversion reporting
- Security hardening and monitoring
- Schema markup kept current as services change
07 · Ongoing - Off-Page
Ongoing Off-Page Strategy
Authority is built month after month so your rankings hold against every new competitor.
- High-authority backlink acquisition
- Blog content published on a consistent schedule
- Google Business Profile optimisation and posting
- Local Services Ads management
- Social media presence across your service area
08 · Your Final Approval
Launch
Nothing goes live until you have signed off. Then the engine starts and the phone does the talking.
- Full walkthrough and final approval - your call, always
- Handover of every login, asset and account in your name
- Live tracking from the first call onward
Industries We Serve
Built for the trades that live and die by the phone
HVAC-led, and just as at home across the Melbourne home service trades where response time and reputation decide who gets the job.
HVAC
Heating, cooling, ducted and split system installs, service and emergency repairs.
Indoor Air Quality
Duct cleaning, filtration, ventilation and air purification services.
Refrigeration
Commercial and residential refrigeration installation, service and breakdowns.
Plumbing
Emergency plumbing, hot water, gas fitting, drains and bathroom work.
Electrical
Domestic and commercial electrical, switchboards, lighting and safety work.
Home Comfort & Smart Home
Zoning, smart thermostats, automation and whole-home comfort upgrades.
Commercial Mechanical
Mechanical services, plant maintenance and contracts for commercial sites.
Restoration
Water, fire and mould restoration work where response time wins the job.
Why TGE
The difference is what you walk away owning
Plenty of agencies will rent you leads. We build the asset that produces them, put it in your name, and show you exactly what it returns.
100% exclusive leads
Every call and form goes to you alone. We never resell a lead or send the same enquiry to three businesses to see who answers first.
You own everything
Website, domain, hosting, content, tracking numbers and ad accounts - all created in your name and handed to you. Nothing is rented back to you.
Transparent tracking and ROI
Calls tracked and recorded to the keyword and suburb that produced them, with reporting on cost per lead and cost per booked job.
No shared contracts
No lock-in terms, no shared agreements with your competitors, no territory sold twice. We earn the next month on results.
Book Your Strategy Session
What's your Melbourne service area worth?
Tell us about the business and we'll come back with a clear picture of the opportunity in your suburbs.
- A straight conversation about where your work comes from today
- A look at the real search demand in the Melbourne suburbs you cover
- A clear view of what an owned digital asset would do for you
- No obligation, no lock-in, no pressure at the end of it
Ready to own the phone calls in your corner of Melbourne?
One conversation is enough to see whether this fits your business. No pressure, no lock-in, no pitch deck.